The Growth Playbook: The #1 Growth Newsletter for Product Leaders

What You’ll Find Here

Every week, I dive into the toughest questions product leaders face, whether it’s crafting a killer GTM strategy, driving growth, accelerating your career, or navigating the chaos of startup life.

Paid subscribers get:

  • Weekly deep-dive posts packed with insights and real-world tactics.
  • Access to a private subscriber-only community.
  • Monthly office hours to ask your toughest product or growth questions live.

Free subscribers get:

  • Two thoughtful post per month to help you stay sharp and strategic
  • GTM strategy templates

Whether you're a growth PM at a Series A startup or a product leader in Big Tech, this is your go-to space to think more clearly, act more decisively, and lead with confidence.

Posting Schedule

Paid subscribers receive a brand-new, tactical post every Tuesday morning (CST), focused on growth, go-to-market strategy, and product leadership. Every Sunday, they also get the Weekend Roundup, a curated summary of the most valuable insights, questions, and takeaways from our subscriber-only community.

As a paid member, you’ll gain full access to an evolving library of templates, frameworks, and case studies, early previews of tools and resources.  Paid subscribers also receive an invite to our private Slack group for real-time Q&A (once a month), job leads, and peer connection. All of this is available for $120/year, less than $2.50 per week.

Vacations

I take 4 weeks off per year to recharge and reflect. During those breaks, you may not receive new posts, but the archive stays open, the community stays active, and the writing comes back sharper than ever.

People
Ricky Lee Shepherd II
Writer • Product Leader • Builder