Work
The creation of
THE JUICE BOX
Problem
1.
Evolved the Juice Box's health and wellness digital experience.
2.
A complete UX design redesing in a mere six weeks.
3.
Evaluating the Juice Box's products to resonate with its core user's needs.
Vision
A fusion health & wellness and pop culture
We meticulously document and communicate each step, providing insight into our workflow and deliverables. Fostering a collaborative and empowering client experience.In essence, we don't just create products; we craft experiences, pushing the boundaries of what's possible in creative design.
execution
Turning a cliché into a cult classic
Revitalizing The Juice Box's brand identity demanded a series of deliberate design choices, especially in reimagining the typeface and color palette. The company’s aspiration to evolve from a beverage producer to a leader in sustainable goods, it faced a unique set of challenges. Central to this transformation was the creation of a spacious, modern design, accomplished through the use of Stretch and Inter fonts.
Playful colors were chosen to capture the brand’s youthful energy, while larger font sizes and muted tones ensured the designs were both accessible and sustainable. The redesign focused on making the brand name unmistakably clear, ensuring the logo was instantly recognizable. This careful approach to design not only showcases The Juice Box's commitment to innovation but also underscores its dedication to sustainability and its looks to redefine its place in the market.
Playful colors were chosen to capture the brand’s youthful energy, while larger font sizes and muted tones ensured the designs were both accessible and sustainable. The redesign focused on making the brand name unmistakably clear, ensuring the logo was instantly recognizable. This careful approach to design not only showcases The Juice Box's commitment to innovation but also underscores its dedication to sustainability and its looks to redefine its place in the market.
AI focused Design
Facing the challenge of understanding what type of product The Juice Box’s users wanted, we developed a sophisticated filter system that asked about their mood and goals for the day. We also included a filter system for interests and hobbies, suggesting digital goods and collaborations that matched the users personality. Inspired by the digital apartment concept seen in many video games, we created a virtual space for users to immerse themselves, showcasing exclusive rewards, collectibles and status. This innovation aimed to position Juice Box not just as a brand, but as a digital business with staying power.
To refine the user experience, we used Hotjar to analyze the most clicked points on the website and simplified the interface until it was seamless. Leveraging AI, we integrated data-driven insights, color schemes, and layouts that not only resonated with the core audience, by fostering a deeper collaboration, but also help us reduce project the project completion time by 20%. This helped us revolutionize branding and design , and pushed the boundaries of intuitive innovation for design.
To refine the user experience, we used Hotjar to analyze the most clicked points on the website and simplified the interface until it was seamless. Leveraging AI, we integrated data-driven insights, color schemes, and layouts that not only resonated with the core audience, by fostering a deeper collaboration, but also help us reduce project the project completion time by 20%. This helped us revolutionize branding and design , and pushed the boundaries of intuitive innovation for design.
Vision
Each year, 931 million tons of food is wasted accounting for about 17% of the global waste crisis
Accounting for 8-10% of global greenhouse emissions each year makes clothing a critical factor in climate change
