R&D
We invest in prototyping the future. These projects are our proof of concept to show what’s possible before you even sign on
overview
Industry
Enter is a next-gen marketplace app that combines digital ownership with seamless personalization, blending DeFi and virtual collectibles in a unique way.
The goal was to create a seamless marketplace app that felt like a game, where gamers could easily buy and showcase digital collectibles without needing to know about DeFi beforehand.
Make DeFi approachable and engaging for gamers by turning complex financial tools into intuitive and fun interactions within the marketplace.
A transformative concept that simplified complex DeFi mechanics into a friendly, immersive experience, allowing users to customize their virtual spaces.
challENGE
Our challenge was to make DeFi simple and intuitive for the average user and gamers. Most players are used to in-game economies, but not decentralized finance. We needed to create a system that felt like buying a power-up, while keeping it secure and transparent. By combining game mechanics with financial tools, we wanted to ensure each transaction felt rewarding and easy.
concept & Positioning
We created this concept as a bridge between the gaming and DeFi worlds. Our goal was to give gamers and creators a marketplace that felt familiar but also empowering. Where collecting digital assets felt as rewarding as unlocking achievements, and based on secure, decentralized finance principles. When positioning the app, we aimed to combine the excitement of a digital economy with the trust and transparency that DeFi offers.
Market UX/ UI Research
Before shaping the interface, we immersed ourselves in the experience of real digital creators. Through extensive user interviews and research, we uncovered the pain points of creators like Alex. In this section, we share how these insights from transaction frustrations to the need for control shaped our UX approach. Step inside the research that guided our design choices.
Low Fidelity Wireframing
We used low-fidelity wireframes to rapidly shape key user flows. These mockups allowed us to test layouts, navigation, and interaction patterns early on, ensuring even complex features felt simple. By making changes quickly, we improved both how the product worked and the user experience, keeping things clear from the start.
High Fidelity mockups
Our high-fidelity onboarding mockups showcase how we guided users from their first step into the DeFi marketplace. We focused on building trust and clarity making each step intuitive, guiding users through setting up their wallet, understanding digital assets, and making their first secure transaction. The onboarding experience was designed to be seamless and reassuring, ensuring users feel confident and ready to engage.
For the shopping experience, we aimed to make it easy for users to browse, compare, and buy digital collectibles. We provided clear details and interactive previews for each item, so users could feel confident and excited about what they were buying.
In the immersive financial experience, users seamlessly fund their wallets right within the platform. By connecting to Coinbase, they securely purchased tokens and instantly reloaded their wallets without leaving the experience. We had designed the process to feel intuitive and fluid, ensuring users managed their digital assets with confidence. The high-fidelity mockups illustrate how users moved from linking their account to making their first purchase, all within an immersive gamified environment.
This section showcases the vibrant community experience built into the platform. Users can see their rank on the leaderboard, engage in friendly competition, browse their collections, and chat with fellow players all in one immersive space. The high-fidelity mockups highlight how community features were woven into the user journey, making social interaction as seamless as collecting assets. In this community hub, users not only play and trade, but also were motivated to form meaningful connections to enhance their experience.
This high-fidelity mockup captures the personal dimension of the user’s virtual space. By clicking on a fellow community member, users can chat, fostering social connection. Meanwhile, we showcase the user’s vault, a curated apartment filled with collectibles like paintings and decor, representing their achievements and style. This seamless integration of communication and personalization brings the metaverse to life, allowing users to both express themselves and engage meaningfully.
design System
outcome
In the end, we delivered a seamless, personalized experience that empowers users. By integrating AI, we created an intuitive interface that not only makes transactions simple but also educates users on product origins and sustainability. The outcome is a thoughtful blend of advanced technology and human-centered design, resulting in a shopping journey that’s both engaging and meaningful.
