Work
The creation of
ENTER
Problem
1.
Users have become frustrated by complex navigations
2.
Users prefer more personalized suggestions and a tailored experience
3.
A shopping excperience that puts choice back in the hands of the user
idea
Revolutionizing  in a Post-Metaverse Era
Enter is an emerging marketplace app that's poised to revolutionize the way businesses and consumers connect in the digital age. Launched just earlier this year, Enter is already making waves with its innovative approach to consumer-business interaction, setting a new standard for the industry.
user Story
Alex is constantly exploring new and innovative fashion items to feature in his content. He needs a marketplace app that not only offers a wide range of unique and sustainable fashion products but also provides a personalized shopping experience.  His content spans fashion, tech gadgets, home decor, and travel. The app should help him discover and curate items that align with his brand, making it easy to integrate them into his content and recommend them to his audience.
Alex is a charismatic and influential lifestyle vlogger with a strong online presence. His content spans fashion, tech gadgets, home decor, and travel. Ethan is known for his impeccable taste and his ability to spot emerging trends. He collaborates with various brands, including  small businesses and startups. They are always looking for platforms that can help them monetize their art and connect with like-minded creators.
Fustrations
  • Guarantee quality and authenticity
  • Values and brand alignment
  • Payment security
  • Platform reliability
Motivations
  • Prefer high-quality items
  • Convenience
  • Community
  • Innovation
goals
  • Monetize content
  • Promote sustainable fashion
  • Enhance shopping experience
  • Discover unique products
Execution
Integrating AI with Design Principles
To elevate the user experience further, we integrated an AI algorithm designed to personalize user engagement and streamline the checkout process.  This sophisticated technology ensures a seamless and tailored shopping journey for each user. As we continue to refine our design process and enhance user flows, our commitment remains steadfast: to merge advanced AI capabilities with human-centric design
Our findings revealed a crucial demand: users of a high-caliber product seek detailed information about product sourcing and environmental impact. This insight became the cornerstone of our design strategy. Harnessing the power of AI, we engineered a sleek, intuitive user interface that prioritizes simplicity and clarity. Our design process was anchored in essential UX principles such as Intuitive Navigation and Informative Product Pages. The interface not only engages users but also educates them about the product's journey and sustainability efforts.
insights
How we leveraged AI to enhance user flows
The primary challenge was to design an intuitive interface that seamlessly integrated diverse product listings, user profiles, and a complex transaction system. To kick off the project, KIING Studios conducted extensive user research. We utilized AI-driven tools to analyze data from similar marketplace platforms, focusing on user interactions, navigation patterns, and common friction points. From there we realized there was a strong desire for comprehensive product details and personalized product suggestions based on users browsing and purchasing behavior.
DESIGN SYSTEM
Layout Grid
Width: 430
Columns: 4
Column Width: Auto
Gutter: 16
Margins: 16
Typography
Inter
Inter is the primary brand typeface for Enter App. An elegant serif infused with a quirky warmth, this headline face projects trustworthiness, optimism, and sincerity.
The light weight sets an editorial tone while uncommon rounded corners infuse the typeface with a distinctive personality.
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Rajdhani
Rajdhani is our workhorse typeface, carefully chosen to support Inter in more functional moments. Purposefully plain, this sans-serif prioritizes legibility and balances the expressiveness of Inter.
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